Essential Product Management Practices
to Monetize Data and Analytics Assets.

Connect data, insight and business value through proper product management.

Essential Product Management Practices
to Monetize Data and Analytics Assets.

Connect data, insight and business value through proper product management.

Adopting and properly integrating data analytics tools within the enterprise is key to monetizing your data to stave off risk and grow profits. As new hazards in financial risk have emerged, the importance of incorporating these tools to form an accurate picture of your data cannot be overstated.

This Gartner report walks you through:

  • How to move from “project management” to “product management” and define, identify, promote and embrace product management skills.
  • How to “sell” the idea internally that data analytics is not an operational function but a fundamental part of everything an enterprise does.
  • How to identify product opportunities within your organization and promote product use with an eye towards delivering and reporting the business value added.
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By 2024, 75% of organizations will have established a centralized data and analytics center of excellence to support federated D&A initiatives and prevent enterprise failure

Mike Rollings

Essential Product Management Practices to Monetize Data and Analytics Assets, By Mike Rollings, Published 4 May 2021
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